Transgender Positive Commercial for Banco Provincia in Argentina

This transgender positive commercial aired in the Argentina mainstream media in 2007. The commercial is for Banco Provincia which proclaims, "Your Life Changes When There's a Bank Disposed to Change."

The commercial shows a horse cart approaching. An old man (Don Luis) gets out of a car as an old woman remains in the front seat. Don Luis approaches Perla as she is talking with a friend outside a storefront.

PERLA: Don Luis. How strange to see you here.
DON LUIS: I was wondering... When the bank gave you the loan to open the hair salon, did they ask for your identity card?
PERLA: Yes.
DON LUIS: But your ID says you’re a man.
PERLA: Yes.
DON LUIS: And did they grant it anyway? (PERLA nods.) That’s the same bank that gave me the loan for the car.
PERLA: Hmm.
DON LUIS: That made me think and so it encouraged me to come apologize for treating you so badly all this time. For not knowing how to treat you. Take this. (He hands her a figurine of a ballerina.) I made it myself.
PERLA: For me?
DON LUIS: I'm sorry. (They both smile.)
PERLA: Thank you very much, Don Luis.
DON LUIS: Bye.

(Perla and her friend smile as he walks back to the car. The old woman in the passenger seat smiles and waves to them. Perla blows a kiss and waves.)

Transgender Positive TV Commercial

This video is a commercial for Banco Provincia in Argentina